Free Tools for Smarter Business Software Decisions
Business software can become expensive and complicated quickly. These free Business Tools Lab resources are designed to help small-business owners identify what software they may need and organize technology spending before choosing individual platforms.
Small Business Software Stack Builder
Answer a few questions about your business, workflow, team, and priorities to identify software categories that may be worth evaluating.
Build My Software StackSmall Business Software Budget Calculator
Create an educational monthly software budget and see how your technology spending could be distributed across the software categories relevant to your business.
Calculate My Software BudgetThree steps to a clearer software plan
Use these free tools together to move from confusion to a focused research plan.
Identify your needs
Use the Software Stack Builder to identify relevant software categories.
Build my stackPlan your budget
Use the Software Budget Calculator to organize potential technology spending.
Calculate my budgetResearch your options
Use Business Tools Lab guides and comparison resources to evaluate individual platforms.
Browse guidesBrowse by category
Dive into the software areas most relevant to your business.
CRM & Sales
Customer relationship platforms, pipeline tracking, and sales tools that keep deals moving.
ExploreMarketing & SEO
Tools to improve visibility, rank locally, and run campaigns that reach the right audience.
ExploreWebsite & Hosting
Builders, platforms, and hosting for fast, reliable business websites that convert.
ExploreEmail Marketing
Platforms for newsletters, automation sequences, and list growth that nurture customers.
ExploreAI & Automation
Workflow automation and AI assistants that reduce manual work across your operations.
ExploreScheduling & Productivity
Booking, scheduling, and team productivity tools that keep operations running smoothly.
ExploreStart with a comparison
Side-by-side comparisons to help you evaluate specific platforms.